Walk Out Your Front Door Living Your Vibe
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New Scent
strong, cool, confident
With great pride, we're launching our newest scent of Diggn'It Arabian Beard Oil made right here in the Kingdom of Saudi Arabia. Made with highest quality all natural ingredients from our ancestral lands, we're sure you will love this brand new scent.
Spiced Lavender is a masculine combination of a cool lavender base that is highlighted by delectable hints of spice, citrus and warm cedarwood. This exclusive scent is perfect for the modern multitasking man on the move. Surprise your senses with a warm, balanced, long lasting scent that will make you look, feel and smell amazing!
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Bundle and Save Program
Introducing our bundle and save program for beard products! Get discounts based on the number of items you add to your cart and choose the products that fit your routine. We offer suggested bundles for beginners and a complete beard care assortment for experienced customers. Upgrade your beard game now!
Beard Nourishment
Beard Hygiene
Beard Tools

The Diggn'It Podcast | Conversations Amongst Men
What does being a man mean in today’s ever-changing world?
Join Ibrahim and Waseem, (both fathers and sons), as they delve into the messy world of modern-day masculinity.
Each episode contains conversations that explore’s men’s style, health, and well-being that will help share insight to make you the best man you can possibly be.
Care for Every Man
Diggn’It aspires to redefine the Arabian corporation. We want beardsmen to view Diggn’It as value creators, premium producers, and quality goods makers. We are deliberate, precise, and pride ourselves in our attention to detail. We work to make Diggn’It a knowledge hub for our bearded brethren and strive to make a worthwhile, lasting contribution to the culture.
Our Mission
To provide Arabian inspired male care for every man that takes care of themselves so that they may always step out their front door and live their vibe.