Style & shape
Choose a beard shape that works with your face.
A simple visual guide to length, edges, fullness, and grooming products based on your face shape.
Start with your face shape
Balance your features with beard length and edges.
Use the examples as a starting point, then adjust for beard fullness and natural hair direction.
Oblong face
Avoid adding too much length below the chin. A little side fullness helps balance the face.
Oval face
This shape is flexible. Focus on clean edges and balanced fullness rather than dramatic reshaping.
Square face
Soften the corners slightly while keeping edges tidy, especially if the jaw is already strong.
Rectangle face
Keep the sides a bit fuller and avoid extra chin length so the face does not look longer.
Diamond face
A fuller beard or goatee can balance the chin and jaw if the edges stay clean.
Triangle face
Avoid adding too much width at the jaw. Lighter sides with controlled chin focus usually balance better.
What you need
Shape needs tools and control, not just trimming.
Comb
See the natural direction before trimming or styling.
Light trim
Start with stray hairs, not a big cut all at once.
Balm
Use it for edges and the final finish after combing.
Step back
The overall silhouette matters more than one hair in the mirror.
Next step
Choose the product that fits what you need.
Start with one product, then add a second only if your routine needs another step.
Before you start
Answers to help you choose with confidence.
Do I need every product in the same routine?
No. Start with the step that solves your main issue, then add a second step if you need more softness, cleansing, or control.
How often should I use oil?
Start with a small amount after washing or when things feel dry. Hair density, climate, and routine decide the right frequency.
Where should I start if I am unsure?
Start with the beard care guide or ask the grooming concierge. The goal is to name the issue first: dryness, frizz, cleansing, or shape.
Not sure where to start?
Let the grooming concierge find your clearest starting point.
Tell us about your beard or hair and the result you want, and get help narrowing the choice with more confidence.