Ingredient glossary

The ingredients we use, and why they matter.

A practical Diggn'It glossary focused on the oils, butters, cleansers, and routine ingredients inside our products.

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Daily routineArabian Beard OilA lightweight beard oil blend.Shop product Hair routineArabian Hair OilOils for scalp and hair lengths.Shop product CleanseBeard & Face BarCleanse for face and beard.Shop product

Ingredient glossary

Search the Diggn'It ingredients A-Z.

Use search or jump by letter to understand what each ingredient does, why it is used, and where it appears in the routine.

Popular ingredients

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A

Activated Charcoal

Used in select soaps for a deeper-cleansing feel and the signature dark look of the formula.

Found in: Soap
A

Allantoin

A skin-comfort ingredient used to help the formula feel gentle and calming on the skin.

Found in: Skin comfort serum
A

Aloe Vera

Added for skin comfort and used in skin-focused formulas and some soap variants.

Found in: Serums and soap
A

Argan Oil

A nourishing plant oil used for a softer, more polished-looking beard or hair finish.

Found in: Beard oil, balm, hair oil
A

Avocado Oil

A richer oil used in soap bases to support a softer, more comfortable after-wash feel.

Found in: Soap
B

Beeswax

Adds structure and light hold in balm and wax so the finished shape stays neater for longer.

Found in: Beard balm, mustache wax
B

Behentrimonium Methosulfate

A conditioning ingredient that helps hair feel smoother and easier to detangle after washing.

Found in: Hair conditioner
B

Bentonite

A clay used in some soap formulas for texture, appearance, and a cleansing feel.

Found in: Soap
B

Benzoic Acid

Part of the preservative system, helping the formula stay stable and suitable to use through its shelf life.

Found in: Skin comfort serum
B

Black Seed Oil

Part of the traditional-inspired oil blend, useful for a richer feel on coarse or dry facial hair.

Found in: Beard oil and balm
C

Caffeine

A common targeted-care ingredient used for a fresher-feeling scalp or skin formula.

Found in: Beard Density Serum
C

Calendula Extract

A botanical extract used in skin-comfort formulas for a gentler, calmer feel.

Found in: Skin comfort serum
C

Caprylic/Capric Triglyceride

A lightweight emollient that helps oils spread easily and leaves a softer feel without extra heaviness.

Found in: Hair oil
C

Caprylyl Glycol

Helps improve formula feel and supports the preservative system in water-based care products.

Found in: Shampoo and conditioner
C

Castor Oil

A richer oil that supports a moisturized look and helps with the feel and lather of some soaps.

Found in: Beard oil, soap
C

Centella Asiatica

A botanical extract used in skin-focused formulas built around comfort and a calmer feel.

Found in: Skin comfort serum
C

Chamomile Flower Water

A light botanical water used in skin formulas built around a calm, comfortable feel.

Found in: Skin comfort serum
C

Cetearyl Alcohol

A non-drying fatty alcohol used in conditioner for texture, softness, and easier spreading.

Found in: Hair conditioner
C

Cocamidopropyl Betaine

A co-cleanser that supports foam and makes the shampoo experience feel gentler on hair and scalp.

Found in: Shampoo
C

Coconut Oil

Used in soap and conditioner to support softness, texture, and the after-use feel on hair or skin.

Found in: Conditioner, soap
C

Cucumber Extract

A light botanical extract used in skin formulas for a fresh, comfortable feel.

Found in: Skin comfort serum
C

Citric Acid

Helps adjust formula balance so the product stays more stable and suitable to use.

Found in: Beard Density Serum
C

Clary Sage Oil

An aromatic oil used in the hair oil blend for a botanical note and a more balanced scent profile.

Found in: Hair oil
D

Decyl Glucoside

A gentle cleanser that helps remove buildup without the harsher feel of stronger detergents.

Found in: Shampoo
D

Dehydroacetic Acid

Supports the preservative system in water-based formulas so they remain stable during normal use.

Found in: Skin comfort serum
E

Ethylhexylglycerin

A preservative-support and skin-feel ingredient used with other ingredients to keep the product stable.

Found in: Beard Density Serum
F

Fenugreek Seed Extract

A botanical extract used in targeted-care formulas to support a richer, nourishing routine feel.

Found in: Beard Density Serum
F

Fragrance

Gives each product its sensory character, from misk to oud to amber, while function stays the priority.

Found in: Multiple products
G

Glycerin

A humectant that helps attract moisture and supports a softer, less dry after-wash feel.

Found in: Shampoo
G

Grapeseed Oil

Helps keep the texture lighter and easier to spread, especially in beard products.

Found in: Beard oil, balm
G

Green Tea Leaf Water

Part of a light targeted-care formula, supporting a fresh and balanced skin feel.

Found in: Beard Density Serum
G

Guar Hydroxypropyltrimonium Chloride

A conditioning ingredient that helps hair feel easier to comb and less tangled after conditioner.

Found in: Hair conditioner
H

Hemp Seed Oil

A plant oil added to the beard oil blend for a nourished, balanced feel.

Found in: Beard oil
H

Hydroxyethylcellulose

Helps give the formula a steadier texture that is easier to spread and control.

Found in: Beard softener
J

Jojoba Oil

A lightweight oil that supports scalp and hair softness without feeling heavy when used properly.

Found in: Hair oil, conditioner
L

Licorice Root Extract

A botanical extract used in skin formulas to support a calmer, more even-looking routine.

Found in: Skin comfort serum
L

Lauryl Glutamic Acid

A shampoo-support ingredient that helps the cleanse feel gentler and more balanced.

Found in: Shampoo
N

Niacinamide

A skin-care ingredient used in formulas focused on comfort and a balanced-looking finish.

Found in: Serums
O

Olive Oil

A core oil in some soap bases, helping create a richer and more comfortable after-wash feel.

Found in: Soap
P

Panthenol

Supports a softer, more comfortable feel in both hair and skin-focused formulas.

Found in: Conditioner and serums
P

Peppermint Oil

An aromatic oil that gives a fresh feel and adds a lively note to targeted-care formulas.

Found in: Beard Density Serum
P

Phenoxyethanol

A common preservative in water-based formulas, helping the product remain stable during use.

Found in: Shampoo, conditioner, serums
P

Polyquaternium-7

A conditioning polymer that helps hair feel smoother and easier to manage after washing.

Found in: Shampoo
P

Prickly Pear Seed Oil

A premium oil used to support a softer, healthier-looking finish on dry hair or beard.

Found in: Beard oil, hair oil
P

Pumpkin Seed Oil

A plant oil used in targeted-care formulas as part of a lightweight oil blend.

Found in: Beard Density Serum
P

Propylene Glycol

Helps carry ingredients in the formula and supports a smoother feel in water-based products.

Found in: Shampoo and conditioner
R

Rice Bran Oil

Supports a softer, more comfortable feel in plant-oil soap bases.

Found in: Soap
R

Rose Water

A light aromatic water used as part of some skin-focused formulas.

Found in: Serums
R

Rosemary Oil

Adds a fresh herbal character and appears in hair or targeted-care oil blends.

Found in: Hair oil, Beard Density Serum
S

Saw Palmetto Extract

A botanical extract used in targeted-care formulas as part of a routine-support blend.

Found in: Beard Density Serum
S

Shea Butter

Adds softness, comfort, and a richer texture in styling, softening, and soap products.

Found in: Balm, softener, soap
S

Sodium Cocoyl Isethionate

A gentle cleanser that helps shampoo clean hair with a softer feel than some stronger detergents.

Found in: Shampoo
S

Sodium Hyaluronate

A moisture-support ingredient that helps skin formulas feel more cushioned and comfortable.

Found in: Skin comfort serum
S

Sodium Lactate

Helps improve soap hardness and longevity so the bar holds up better in daily use.

Found in: Soap
S

Sunflower Oil

A light oil that helps smooth the hair surface and support a more flexible feel.

Found in: Hair oil
S

Sweet Almond Oil

Helps soften rough beard or hair texture and improves manageability.

Found in: Beard oil, balm, softener, hair oil
T

Titanium Dioxide

Used in some soaps for appearance and color within the formula.

Found in: Soap
V

Vitamin E

Supports formula freshness and stability, especially in richer or oil-based products.

Found in: Multiple products
W

Water

The base that helps distribute ingredients evenly in shampoo, conditioner, and serum formulas.

Found in: Shampoo, conditioner, serums, soap
W

Witch Hazel Water

A botanical water used in skin formulas for a cleaner, more balanced feel.

Found in: Skin comfort serum
X

Xanthan Gum

Helps improve serum texture so the formula feels more stable and easier to use.

Found in: Serums

Choose with confidence

Know what each ingredient contributes to the formula.

Start with its function, then consider the product feel, how you use it, and the amount that suits you.

1

Function

Does it cleanse, condition, hold, or reduce frizz?

2

Feel

Does it make the product feel light, rich, soft, or more controlled?

3

Formula

The same ingredient can feel different depending on the full formula and amount used.

4

Fit

Fine hair does not need the same amount as thick or dry hair.

Where you'll find them

Products that use these ingredients in the routine.

See which Diggn'It products contain these oils, cleansers, butters, and skin-care ingredients.

Daily routineArabian Beard OilA beard-focused oil blend.Shop product Hair routineArabian Hair OilA lightweight hair oil.Shop product CleanseBeard & Face BarCleanse for face and beard.Shop product

Before you start

Answers to help you choose with confidence.

Do I need every product in the same routine?

No. Start with the step that solves your main issue, then add a second step if you need more softness, cleansing, or control.

How often should I use oil?

Start with a small amount after washing or when things feel dry. Hair density, climate, and routine decide the right frequency.

Where should I start if I am unsure?

Start with the beard care guide or ask the grooming concierge. The goal is to name the issue first: dryness, frizz, cleansing, or shape.

Not sure where to start?

Let the grooming concierge find your clearest starting point.

Tell us about your beard or hair and the result you want, and get help narrowing the choice with more confidence.

Ask the concierge